Building customer loyalty by listening closely

We are doing everything we can to put our customers at the heart of our business.

It starts with listening more intensely to what they really want and need, so we can come up with products and services that truly make them smile. Call it data-driven delight.

The launch of PRIS – our brand new customer loyalty programme – is a good case in point. We took a truly customer-centric, genuinely insights-led approach, creating a best-in-class programme rooted in deep customer insights gathered through extensive qualitative and quantitative research. We listened closely to what people really want and like when it comes to loyalty and built our unique programme around this.

So for example, we’ve made it super easy to sign up and use. And we also enable customers to get more for their money, as they can earn points for fuel discounts, for offers at Super 7 convenience stores and other participating leading merchants from the communities where we operate.

Launched in Angola and Panama this year and set to be rolled out to a further eight countries in 2021 – PRIS is proving very popular. It’s a great example of excelling through engagement.

Deborah Binks-Moore

PRIS is testament to our determination to become a leading customer-driven retailer in our key markets. We appreciate our customer loyalty and the launch of PRIS is an excellent opportunity to reward them in ways that are meaningful to them.

Deborah Binks-Moore Chief Customer Experience and Communications Officer


Pris card

Introducing PRIS, our customer loyalty programme

By listening closely to our customers, we’ve created a best-in-class loyalty programme. Find out more about what makes PRIS special.